5 Steps, Real Estate Agents, Use, To Address Concerns

Often, the reality of the real estate transaction process, is perceived as a stressful, anxious one, by, both, the homeowner, trying to sell his house, as well as qualified, potential buyers. Perhaps, one of most essential reasons, to hire, a professional real estate agent, who understands your needs, goals, priorities, and perceptions, and is ready, willing, and able, to treat you, with genuine empathy, is to overcome, and/ or, reduce this potential discomfort, and uneasiness! In order for an agent, to be able to address perceptions, and overcome challenges/ objections/ concerns, he must have the expertise, based on the finest, professional training. After more than a decade, as a Real Estate Licensed Salesperson, in the State of New York, and several decades, as a professional sales trainer, and presenter, I have become a firm believer, in effectively, consistently using, this 5 – step approach, to overcome and address these. With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, how this works, and why, it’s a successful strategy.

What does an estate agent do? - HomeOwners Alliance

Waivers is a simple form that the home buyer signs to waive the conditions in the contract How to become an Estate Agent . The conditions in the contract, which is usually conditional upon financing, home inspection and appraisal value, protect the buyer from having to buy the house if the buyer conditions cannot be satisfied. The contract usually specified the conditions must be met within a week where the buyer uses that time to find a lender and home inspector to see if the home satisfies the conditions. If and only if the conditions are met, should the buyer then sign the waivers.

Some sneaky agents will try to tell the home buyer to sign the waiver. The Real Estate Agent promises not to deliver the waiver until the conditions are satisfied. Now, this appears to be a stupid tactic that even first time home buyers won’t fall for. So how does the Real Estate Agent trick even a smart buyer to sign the waivers and even further, agree to send the waivers to the sellers?

To some, this may sound like basic common sense, but it is surprising the number of home sellers who choose to list their homes with agents that only work part time. The common scenario is a person who has a full time job during the week, but wants to “get into” the real estate business without giving up their steady full time income. So they become a part-time agent, working mostly on the weekends.

This may be alright for someone who is just casually listing their home and testing the market to see if they can get some interest. But if you’re at all serious about getting your home sold, you best avoid these part time “weekend warriors”. It is nearly certain they will not have the time to dedicate to making sure your home is properly marketed and gets the prospective buyer traffic it needs to get sold.

The clients and prospects that we work with today should choose their commercial real estate agents based on local market experience, market coverage, expertise on the part of the individual agent, and commitment to the sale or lease marketing process. To get results in commercial property sales and leasing today, luck does not play a significant part.

The good agents know that hard work is required each and every day to get the message out to the market; they do that with the quality listings that they have on their books.

Here are some tips to help you match your services to the clients in your market today:

  1. Local market knowledge will always help you pitch and present your services to the clients and prospects. The knowledge needs to be comprehensive when it comes to the property type and the history transactions through the local area. To get this matter under control, you should be tracking of all of the sales and the leasing activity through the region for the last five years. You can then load that information into some form of graphing process that can be used in your property presentations. The visual process associated with graphing is far more effective when it comes to helping the client understand what’s going on locally.
  2. Being a specialist in a property type will help you with your sales pitch or your presentation. A true property specialist will understand how to package the property to the target market, and take it comprehensively to the buyers or tenants that are out there. Some properties should be confidentially marketed given the special identity or financial structure that they present. The larger properties may be sold off market. When you are a true properties specialist you can understand the differences that should apply to those marketing situations.
  3. The marketing process is not just a matter of designing a few adverts and loading them into the newspapers or the Internet. A true specialist will take each listed property on an exclusive basis and then connect the property to the identified targets. All of this will be done personally in addition to any generic marketing approach. That is why the exclusive listing strategy is far more effective when it comes to marketing property today; make sure that you are well prepared for selling your services on an exclusive listing process. It is the only way for you to control the property, the inspections, clients, and the negotiation. Top agents generally will not list a property on an open basis.

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